3 reasons why Gif animations can boost your email marketing results
(Example .gif 1) There are many reasons why you should use animations in your email campaigns. Let’s see some of them and some best practices on how and when to do it. Animations can make dull emails...
View ArticleThe engagement is better than the content
Let’s face it, we all know this whole think with “content is the king” and if we didn’t know…well, here we go. The theory is simple and everybody knows that they need to create content, but I’m...
View Article9 ways to improve your banner ad CTR
Click-through rates for display banner ads are a challenge for any marketer or any advertiser. Not only is there a big difference compared to classic search engine text ads, but it’s harder to get...
View Article6 reasons why classic search engine text ads might not be a good idea
Everyone is familiar with search engine text ads. Some even confuse them with the organic search results as they’re featured above and on the right hand side of them. No doubt, search engine text ads...
View ArticleDisplay performance 101: Conversions and conversion rates
Part of what makes online advertising interesting is the fact that it allows you to track performance. That and many ways in which you can get granular with the details on who you want to show your ads...
View ArticleWhat is a tracking code
In our article about Display Performance 101: Conversions and Conversion Rates Laura wrote about why with the proper metrics and using conversion tracking, you can easily learn how your ads are...
View ArticleTop 3 vanity metrics in digital marketing (and the remedy for it)
In many ways, digital marketing (any form of it, from PPC to SEO) is just like starting and managing a start up. You might love the ads you created, the new landing page you designed or the email copy...
View Article7 best practices for setting up display advertising campaigns on the Google...
A lot of PPC managers might shy away from display advertising campaigns. With an 0.07% worldwide average CTR, it’s not hard to understand why. But good PPC marketers won’t take industry benchmarks as...
View Article13 free website and marketing grader tools
If you’re into data and analytics like all digital marketers, you love insights. Of every kind. About your audience: who they are, where they come from, what devices they use. You also love website...
View ArticleInfographic: Full guide to web banner ad sizes
“What size should my ads be?” This is a question designers, marketers and small business owners often ask. We’ve put together the latest data on standard display ad sizes and other approved web banner...
View ArticleStages of designing a banner ad: Part 1 – Define your goal
Before I will cut deeper into the subject of designing a banner ad, I would like to clarify something about banner advertising. In this part of the digital industry, your banner ads are the defining...
View ArticleStages of Designing a Banner Ad: Part 2 – Define Your Target
Why would you settle for an almost-good banner ad instead of an awesome one? You can outrun your competition if your banner ad design outruns his. There are certain steps in this process and after...
View Article10 Tools Every Marketer Should Use At Least Once
Alrighty guys, there’s a new year ahead of us, so let’s start it the right way. Marketing trends are changing way too often, so here’s a list of tools that you may want to use this year to stay ahead...
View ArticleStages of Designing a Banner Ad: Part 3 – Define Your Message
Even though the stage of defining your message comes after you’ve set your goal and target, it may be the hardest part that you have to do. Your message has a make-or-break role in the process of...
View ArticleExit Pop-up Intents: 25 Great Examples To Win Big
Let’s be honest and recognize that we don’t like those pop-ups that are shoved in our face every time we want to experience something on the internet. Personally, I don’t like it when I want to read...
View Article9 Credibility Indicators to Increase Your Conversions
Each internet marketer wants to retain would-be buyers and increase conversions. But how to do that? How to earn customer loyalty? You will be amazed that credibility indicators can hand over...
View ArticleHow To Ace Marketing With A Heatmap
Heatmaps are the new black — and my favorite joke about it is that at a bar I would love to have a heatmap to see who is looking at me, when and where specifically. But in advertising and marketing –...
View Article3 Tips To Ensure Higher Conversion Rates For Your Next Marketing Campaign
Want to create better marketing campaigns? We, marketers, spend big amounts of time on creating content and campaigns. We do it because we need more leads for our businesses. In this article, I’ll...
View Article5 Mind-Control Banner Copy Secrets That Will Boost CTR and Sales
Most people think that banner advertising is about fancy designs or metrics like CPC, CTR, and CPM. Wrong. Banner advertising is about emotions.Click To Tweet It’s about creating a bridge between...
View ArticleHow to Design a Landing Page for your Banner Ad Campaign
Designing a banner ad is just not enough to have a great display ad campaign. You also need to build a great landing page to get the best ROI you can with it. According to Marketing Sherpa, getting...
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